Akshaya Patra: Campaign Design
Fundraising campaign for Akshaya Patra, a charity that feeds over 1 million school children daily throughout India. This encourages underprivileged children to come to school and not have to worry about their meals.
The concept is to show parallel worlds where a fundraiser’s action has a direct impact on a child in India. The campaign adapts to every fundraising activity, included self-initiated ones.
T-shirts: Included in the volunteer starter pack and sold as merchandise